Emma Coleman
Seattle-based Product Designer using psychology to find friction and high-fidelity craft to fix it.
High-Impact Onboarding flow
Fini • Mobile App Onboarding
Fini’s original sign-up was minimal and didn’t drive users to engage. I redesigned it end-to-end, driving nearly a 40% increase in new user activation and a 30% boost in completion of the first key action.
growth-driven sign-up flow
TradeUp • Sign-Up Optimization
Sign-ups were stalling and users were abandoning the flow. I analyzed session recordings, identified pain points, and led a full redesign, resulting in an 87% increase in sign-ups and 28% reduction in drop-off.
Daily Wellness Dashboard
Fini • iOS Engagement Strategy
Engagement was low and users lacked direction. I redesigned the dashboard to surface daily actions, simplify progress tracking, and support growth, leading to a 3× lift in repeat weekly engagement.
Seller Listing Experience
TradeUp • Marketplace Ecosystem
Listing flow friction was slowing growth. I ran A/B surveys, led a full redesign, and introduced a streamlined process, driving a 206% increase in listings and a 99.47% completion rate.
Full-Funnel Growth Strategy
TradeUp • End-to-End User Journey
Low conversion, weak engagement, and incomplete trades were holding the platform back. I mapped the full user journey, pinpointed key drop-offs, and led strategic redesigns to drive meaningful growth.
Social Journaling platform
Mindscribe • Concept & iOS Design
I designed Mindscribe to rethink how and why we journal. By blending personal reflection with social connection, it creates a new kind of space to slow down, think clearly, and feel seen.
