improving the sign up experience.

Fini is an evolving wellness platform designed to help people build healthy habits through participation in social challenges.

I redesigned the sign-up flow end-to-end, driving nearly a 40% increase in new user activation and a 30% boost in completion of the first key action.

Skills

Product Design

UX/UI Design

Stakeholder Collaboration

Dev Handoff

Timeline

2 weeks

Tools

problems

The existing sign-up flow was outdated and impersonal, offering little connection to the user. First impressions are crucial, and this experience didn’t effectively position us as a fun, modern social wellness platform.

Previous Sign-Up Flow

Visually outdated, little personalization.

Current State Audit

In depth overview of key issues with onboarding.

goals

To improve the first-time experience, we wanted to make the sign-up flow more engaging, personal, and aligned with Fini’s social wellness mission.

Make the flow more modern, colorful, and brand appropriate.

Refresh Visual Design

Add Subtle Personalization

Learn about the user’s goals in a light, meaningful way.

Increase Engagement

Communicate our value more clearly and make it welcoming.

competitive insights

I analyzed similar apps to see how they approach onboarding. This helped to identify industry standards for flow length, level of personalization, and engagement patterns, ensuring Fini’s sign-up experience felt familiar yet unique.

Competitive Analysis

Summary of themes and insights gathered from various apps.

Low fidelity wireframes

I explored several flow and layout variations in low-fi to find the right balance between speed and personalization. This allowed the whole team to be in alignment before moving to high-fidelity.

Low-Fidelity Wireframes

Explored layout, content, and personalization to inform the final design.

High-fidelity Designs

I translated the refined flow into high-fidelity designs that elevate Fini’s brand and create a warm, welcoming first experience. The final UI brings clarity, personality, and polish to every step of onboarding.

results

40%

Increase in New User Activation

New user activation increased by 40%, suggesting the onboarding flow successfully created a stronger first impression and encouraged users to complete setup.

30%

Increase in Completion of First Key Action.

We also saw a 30% increase in users completing their first key action of joining a challenge. This indicated that the more personalized and welcoming experience helped motivate users to take meaningful steps in the app.

What I Learned

First impressions are everything. First impressions aren’t just cosmetic, they’re strategic. The moment a user enters your app can define whether they stay or leave. Even small improvements in onboarding can dramatically impact crucial KPI’s.

Visual design communicates value. Clean, modern, and deliberate visuals do more than look good; they signal trust, clarity, and quality. Users notice when an app feels amateur and thoughtful design is essential to making your product feel professional.

Onboarding is its own experience. Sign-up shouldn’t just be a form, it’s a mini-product in itself. Treating it as a self-contained journey allows you to create happy moments, guide users intentionally, and set the tone for the rest of the app.

future directions

I’d love to incorporate a preview of challenges directly within the onboarding flow, guiding users to experience the app’s core value and join a challenge before finishing setup.

This ‘try before you commit’ tutorial approach, common in other wellness and habit-forming apps, could further boost early engagement and help users immediately see the benefit of the platform.