EMMA COLEMAN
Seattle based Product Designer driving growth through high-fidelity, human-centered experiences.
Humanizing the Sign-Up Experience
Fini ✦ Mobile App Design
I transformed a static, low-engagement onboarding flow into a personality-driven journey. By re-architecting the experience from the ground up, I drove a 40% lift in user activation and a 30% increase in Day 1 engagement.
Solving the Sign-Up Friction
TradeUp ✦ Web App Design
Facing stalling sign-ups and high abandonment, I analyzed user behavior to pinpoint critical friction. I led a full-scale redesign of the funnel, resulting in a massive 87% increase in conversions and a 28% reduction in drop-off.
Designing for Daily Momentum
Fini ✦ Mobile App Design
To solve for low user direction and fragmented retention, I redesigned the core dashboard experience to prioritize actionable progress and daily momentum. This systematic overhaul led to a 3× lift in repeat weekly engagement and a streamlined path to user growth.
Optimizing the Seller Experience
TradeUp ✦ Web App Design
Listing friction was the primary bottleneck for platform growth. Through targeted A/B testing and a full-scale redesign of the listing architecture, I delivered a 206% increase in active listings and achieved a near-perfect 99.47% completion rate.
Full-Funnel Product Transformation
TradeUp ✦ Web App Design
To address stagnant conversion and fragmented engagement, I mapped the end-to-end user journey to identify systemic friction. By leading a series of high-impact strategic redesigns across the entire funnel, I transformed the product into a cohesive, growth-driven ecosystem.
Redefining Social Reflection
Mindscribe ✦ Product Concept & Strategy
I designed Mindscribe to challenge the traditional boundaries of journaling. By bridging the gap between private reflection and social connection, I created a digital third space designed for clarity, intentionality, and authentic visibility.
