Emma Coleman
Seattle-based Product Designer creating usable, beautiful things.
Reducing Friction to Boost Sign-Ups
Product Design, UX Strategy, User Research
Sign-ups were stalling and users were abandoning the flow. I analyzed session recordings, identified pain points, and led a full redesign, resulting in an 87% increase in sign-ups and 28% reduction in drop-off.
Creating a Smarter Listing Experience
Product Design, UX Strategy, User Research
Listing flow friction was slowing growth. I ran A/B surveys, led a full redesign, and introduced a streamlined process, driving a 206% increase in listings and a 99.47% completion rate.
Designing a Social Journaling App
Product Design, User Research, iOS Design
I designed Mindscribe to rethink how (and why) we journal. By blending personal reflection with social connection, it creates a new kind of space to slow down, think clearly, and feel seen.
Optimizing the Funnel to Drive Growth
Product Design, UX Strategy, User Research
Low conversion, weak engagement, and incomplete trades were holding the platform back. I mapped the full user journey, identified key drop-off points, and led strategic redesigns to drive meaningful growth.